A cross-disciplinary pilot to examine the effects of a metadata-tagging process on editorial ways of working, within BBC News. The focus of the study was the Birmingham & Black Country Local Live stream, where designers worked closely with journalists to unpack the impact that shifting from an editorially-curated to more automated tagging processes would have.
Oct 2013 – Feb 2014
Research & Service
Junior Designer working alongside Senior UX Designer
BBC News, Design Lead: Ulrik Hogrebe
User Experience Designers acted as facilitators throughout the pilot weeks - assisting in the demonstration of tagging processes, shadowing editorial processes and observing impacts to editorial workflow.
Shadowing Senior Broadcast Journalists as they completed everyday tasks, allowed the UX team to observe how the ‘ebb & flow’ of the publishing rhythms throughout the day.
Curation vs. automation
This cross-disciplinary pilot with journalists helped to highlight the need for updated internal publishing tools, and revealed thematic challenges with ‘tag accountability’ throughout the editorial process. One insight included:
“In the future, we need to put as much effort into tagging as we do writing headlines” - Journalist